APRIL 6, 2023 | Charles Krug Winery, Carriage House

onsite workshop

Onsite Show & Tell Workshop:
During this workshop you’ll get to visit two stations:

Station One – BlueMorph Demonstration: Alex Farren, CEO & Co-Founder of BlueMorph will demo their UV sanitation technology that has been used by wineries like Dominus Estate and Cakebread Cellars to eliminate chemical and water use for tank cleaning.

Station Two –  Water & Soil Health: Learn about the value of Irrigation Distribution Uniformity Assessments from Ben Mackie, Vineyard Program Manager for Napa Green; the interconnection of soil carbon and water retention and delivery from Adam Koeppel, CEO of Agrology; and how biochar can enhance soil moisture and plant availability from  Josiah Hunt, Chief Executive Officer at Pacific Biochar.

station one

Alex Farren

Founder and Chief Science Officer of BlueMorph, Inc

Alex Farren is the Founder and Chief Science Officer of BlueMorph, Inc. a company that specializes in the design of UV light delivery systems to disinfect the interior surfaces of rooms, containers and other defined spaces. He has over 10 years experience and 19 patents issued on the delivery of targeted UVC dose to a surface irrespective of distance and material. He is now focused on the use of FarUV to provide people-friendly solutions that can be used more effectively in the battle against pathogenic microorganism. Ultraviolet light has the advantages of being a sustainable disinfectant, consuming no water and using no chemicals.

station one


BlueMorph Waterless Tank Sanitation System is a UV-based technology that provides the first truly effective and environmentally-friendly method of sanitizing vessels and containers without the use of chemicals. Customers benefit from over 80% reduction in water use, no chemicals to dispose of, lower electricity use compared to other sanitizing methods and safe and easy operation.

station two



For the past 15 years, Ben has been designing and implementing regenerative farming systems in a variety of ecosystems. A New Englander by birth, Ben fell in love with agriculture in the verdant fields of northern California in high school. Ever since, Ben has been managing farms, improving soils, and educating the next crop of environmental stewards with a holistic view of farming with natural systems. No stranger to Napa, he previously lived on Mt Veeder, where he fell in love with the oak and madrone woodlands and made friends with the local ravens. When Ben is not helping Napa’s vineyards adopt 21st century practices, he is spending time with his impressive wife and two wild children in the woods and on the water. Ben currently occupies Nisenan Territory and is a proud alumnus of Sterling College in Northeast Vermont, where he received a BA in Sustainable Agriculture.

station two

Adam Koeppel

CEO of Agrology

Adam is the CEO of Agrology. His motivation is growing enough food to feed the future world. He focuses on discovering customer problems, developing products to solve them, and designing business models to get products in customers’ hands. While growing up in California, Adam enjoyed working in his godparents apple orchard and visiting many Central Valley farms during family road trips. He also experienced many droughts. This led to his interest in agricultural optimization and soil carbon respiration. Adam has experience at multiple early stage companies as well as corporate research labs. He worked on IoT connected cards at Capital One and has 48 granted patents and 69 applications under prosecution.

station two


Wildfires, frost, heat waves, pest threats — know ahead of time.

Agrology lets you know when there’s a problem — now or in the near future. Our technology platform applies Machine Learning (ML) and artificial intelligence (AI) technology. We monitor and predict the issues coming your way. Then we alert you when there’s a problem. On your phone, anytime, anywhere. It’s the power to enable your team to take action and plan for the future.

station two

Josiah Hunt

Chief Executive Officer of pacific biochar

Josiah Hunt graduated from UH Hilo in 2004 with a Bachelor of Science in Agroecology and
Environmental Quality. Since 2008 he has helped to innovate methods for biochar production, processing, and application in farming systems.

station two

Pacific Biochar is on a Mission to Put Carbon Safely Back in the Ground and Leave a Legacy of Fertile Soil.

They modify biomass power plants for biochar production, thus leveraging existing infrastructure, trained staff, and hard earned utility and procurement contracts. This lets them get to significant production volume fast and with low cap ex. They’re initially focused on utilization of forest biomass from high fire hazard areas in California, thus helping mitigate catastrophic wildfire in our feedstock sourcing. The high quality biochar they make is then distributed primarily in ag, and commonly in collaboration with compost yards. This gets them efficiency in shared equipment, trucking, and additional co-benefits; when biochar is used in composting it not only makes a great combined product but ends up dropping GHG emissions from compost significantly. After years in the field, they’ve gained fruitful relations with some of California’s largest ag companies.