Join Ivo Jeramaz, Vice President of Vineyards & Production at Grgich Estate, as he works with Anton Luiten, Vineyard Manager and Maggie Purdie, Enologist at Materra | Cunat Family Vineyards to talk through the practical first steps and considerations for phasing out Roundup and other herbicides. Adopting any new approach, whether personally or professionally, initially requires learning, time, and often cost. But once a new practice becomes streamlined there are often benefits and associated savings. Ivo has the spreadsheets to prove this case for organic farming. Be a part of this transitional conversation that will include a by the numbers analysis.
Ivo was born in Croatia to a family of grape growers and as boy he assisted in making wine for his family’s enjoyment. However, he didn’t plan on becoming a winemaker. Ivo earned a master’s of science degree in engineering from the University of Zagreb and dreamed of coming to California to work as an engineer. In 1986, with the help of his uncle, Miljenko “Mike” Grgich, Ivo followed his dream and came to Napa Valley. He quickly fell in love with the scenic beauty of the area and became fascinated with wine making. Ivo decided on a career change and Mike immediately put him to work washing barrels. During his almost-three decades at Grgich Hills Ivo has worked his way up in responsibility, learning the classic style and art of winemaking from his uncle, supported by the tools of science and technology. “There’s nothing in the winery or vineyard that I haven’t done, not just for one day, but really worked at it,” he explains.
Maggie Purdie was born and raised in Tulsa, Oklahoma. Growing up in a wine-loving family, she decided to pursue winemaking at an early age. As an industry at the intersection of plant sciences, nature, gastronomy, culture, language, and travel, Maggie knew there was always more to learn. After completing her degree in Oenology and Viticulture at the University of Adelaide, Australia, Maggie began her globe-trotting career by following the harvest and worked at Primo Estate (Australia), Colgin (Napa), Matetic (Chile), Fantesca (Napa), Don Martino (Argentina), Hamel Family (Sonoma) and Newton (Napa), to name a few.
In her spare time, Maggie enjoys backpacking, scuba diving and trekking. Maggie lives in Napa with her husband and large Siberian cat.
On our final day of RISE 2025 we were fortunate to have an impactful conversation with @drreneelertzman & @finn.does concerning the mental & emotion cycles of the environmental work we all do. The how and why of what motivates our work is as important as the work itself.
If you missed this beautiful conversation please know that we have professionally recorded all sessions at RISE and will announce how to view them.
We offer a sincere and deeply felt thank you to both of these amazing speakers for joining us today.
In our current climate, RISE has meant more than ever. As we head into our final day today of Climate Action & Regenerative Farming, we want to take a moment to thank our visionary founders, @abrittain & @reyeswine.mw.
Thank you for the countless hours you’ve put in, the bravery to raise your voices, the vision to use your platforms meaningfully and for the beautiful community we’ve built together. Here’s to you! 🥂
We’ll see you all today at RISE Climate & Wine Symposium.
📸: @briana_marie
Incredible keynote from the one and only @realwolfofwine!
Catch him tonight at @statelineroad_smokehouse in Napa!
#wine #hiphop #wineandmusic #winestyle #winewinewine #winelife #winebar #winewriter #winespeak #wineandculture #dei #socialjustice
Who else has loved being greeted by these smiling faces the past week of RISE? 🙋♀️ Thank you @mp_egan39 & @marisataylorwines, you make our days a little brighter with your welcoming energy! ☀️
Thrilled to welcome you all to our Social Justice, Diversity & Inclusion Day! Still two more days to go after this. Be sure to grab your tickets!
Our final three events kick off tomorrow at 1:00pm AFTER the CIA Summit! Come hear from the @realwolfofwine, @nikki_silvestri and many more luminaries as we enter our first afternoon session! Stay for our first RISE Happy Hour & Snacks afterwards.
There are still tickets available at the link in our bio and you can use code RISE10 to join!
See you tomorrow 🥂
Stand out speakers and stand out quotes at RISE Proactive Farming, Soil Health & Diversity Day..
“Nature responds quickly if you let her” - @cainethompson
“25% of the population is enough to create a tipping point for regenerative agriculture.” - @profkimberlynicholas
“It starts with a single step!” - @cainethompson
“We have to connect with the problems we want to solve” - Dr. Jonathan Lundgren
“Farmers are stewards of not just land, but life!” - Dr. Jonathan Lundrgen
📸: @briana_marie
Today was moving. We had many inspiring & stunning moments at RISE. Yet this photo captures the soul of it perfectly. Nature, balance and the deeply riveting beauty in regenerative farming. Thanks for being with us today all for another full house.
THANK YOU to our incredible photographer @briana_marie for capturing this, and seeing our world in the thoughtful, informed and compassionate way that you do.
We are giving away very special prizes this year and we’re excited to congratulate our first winner: @mbvescovi!!
Don’t skip out on the chance to win at the Sponsor Scavenger Hunt today at Proactive Farming, Soil Health & Diversity Day!
Yesterday was a truly electric ⚡️day at RISE with great energy all around. Still 4 more events to go with Proactive Farming & Soil Health starting today!
Don’t miss out! We still have 5 more events for you to join starting with Energy Efficiency & Savings with our Keynote @rayisle tomorrow!
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