Katherine Martine | Wine Business Monthly
Winemakers, growers, soil experts and others gathered for the Moët Hennessy World Living Soils Forum on Oct. 8 at the CIA at Copia in Napa and in France where attendees listened in to discuss soil health and regenerative agriculture—which not only addresses younger consumers’ desires to support values-based companies that care about the environment and sustainability, but works better with the planet, rather than working against it, and builds more resilience to changing climatic factors like drought, other extreme weather events, and pest and disease pressure.
CHANDON and Joseph Phelps Vineyards shared their experience with regenerative farming practices, though Joseph Phelps is still in the early stages of regenerative and becoming more biodiverse as they announced their agroecology implementation and vineyard replant plan for their home ranch, which includes a vision for implementing bush and tree systems in the vineyard, and among other elements, cover crops.
The almost day-long event included a series of panels at the CIA at Copia with Cristina Lazcano, Ph.D./associate professor of soils and plant nutrition at UC Davis; Daphne Amory, a biodynamic and organic farming consultant; Anna Brittain, executive director of Napa Green; Adam Koeppel, CEO of Agrology; author and journalist Judith D. Schwartz; Oliver English, CEO of Common Table Creative; and Jesse Smith, the director of land stewardship at the White Buffalo Land Trust in Santa Barbara, Calif. It also included a vertical tasting of Joseph Phelps Insignia wines and a tasting at CHANDON in Yountville.
Q&A Roundtable with Cristina Lazcano and Joseph Phelps Executive Chairman, David Pearson
Lazcano—whose academia interests include soil ecology, biogeochemistry, plant-microbial interactions, rhizosphere ecology, plant nutrition and crop nutritional quality, trophic interactions, greenhouse gas emissions from soils, use of organic waste materials as fertilizers in agriculture, C and N cycling and sustainable soil management—kicked off the first panel session by asking about the state of regenerative farming and soil health.
While there are already 694,733 acres of regenerative farms in the Regenerative Farmers of America network and 5.7 million acres that are regenerative organic certified, Amory noted we’re beginning to deconstruct the understanding around agriculture today and how we engage ourselves around it; we need to re-engage in a way that allows us a way to understand the reciprocal relationships we are all in. In terms of soil health, she said humans have highly degraded it and are continuing to degrade it.
Brittain voiced that when it comes to regenerative agriculture it is critical to take a whole systems approach from farm production to bottle and distribution. At Napa Green, in 2021 and 2022, they redeveloped their vineyard standards to focus on critical items like regenerative practice, climate action and social equity. She said many winegrowers are implementing some regenerative practices, but we are seeing a lack of deep attention to what is underground, to what those indicators of soil health and microbial health are and what we can do to improve our resilience.
Koeppel added that one of the challenges with regenerative agriculture is you cannot see the soil and easily see its health, which is why Agrology wants to help give farmers the ability to connect and understand what is happening with soil—for instance, looking at data on soils where sheep grazing took place versus herbicide application.
He stressed that regenerative agriculture is not a one-size-fits-all approach to agriculture. “It is bespoke, you have to work with the terroir and not against it,” he said, and implement practices that make sense for your vineyard.
Brittain added, do you have to be organic to be regenerative agriculture? While some farms and producers are, she noted the idea of perfection being the enemy of progress—doing a full marathon to get started can be difficult. Koeppel said when it comes to regenerative and starting on that journey, the most important thing is to define goals, around soil health and biodiversity.
During the second panel discussion on telling the story of regenerative ag, Pearson of Joseph Phelps asked, “how do we connect with people on what regenerative agriculture is; how do you keep it real and relevant for people?”
Schwartz said she thinks of it simply. It’s about the understanding of working with nature rather than against it; when we interact and create disturbances within nature it can be degenerative or regenerative. She said people intuitively understand these things, yet people can be disconnected from the natural process but when you talk about it they may have memories of gardening with their grandma or having their hands in the soil and playing and understanding how water works.
Oliver English of Common Table Creative likes to take a macro look at it. He said he believes the regenerative food movement is about how we do more good, how do the choices we make and the food and wine we buy support the stewardship of the planet? This is an opportunity to talk about food flavor, nutritional density and fun—a positive energy that we bring to this world. And sharing stories of regenerative around that frame, whether it’s in film, short stories, or a 30-second Tik Tok, is important.
Making Changes at Joseph Phelps
With the help of Amory, Joseph Phelps Vineyards, which celebrated its 50th harvest in 2023, is in the beginning stages of moving through the fundamentals of regenerative agriculture: which include: Soil health with an eye toward improving soil organic matter content and increasing microbial activity, biodiversity, efficient water management, carbon sequestration, livestock integration for things like rotational grazing, and focusing on community and economic resilience.
Amory said those six things may be fundamentals, but it doesn’t have to be a linear pathway, it is circular because it’s a dynamic system.
The Joseph Phelps home ranch vineyard and visitor center in St. Helena already has some biodiversity with 130 acres of wine grapes and olive orchards, and fruit trees (and in 1999 Joseph Phelps donated a conservation easement over most of the Home Ranch to the Land Trust of Napa County and as a result of this gift, hundreds of acres in Napa Valley are preserved as open space).
According to the presentation, the aim is to build “on the pioneering and innovative spirit of Joseph Phelps by embarking on a new journey.”
Amory said they are in the beginning stages of moving through this system in a way that gives time for reflection and asking questions and finding the answers in the environment. For other projects Amory has worked on, this meant understanding
To come together and reflect, Amory led the Joseph Phelps team in a charette to discuss how they’d work toward the aforementioned concepts of regenerative ag. They considered the current trees, seeds and land, worked to understand the hydrology of the home ranch site with the help of a civil engineer (who mapped and found a whole little watershed unique to the home ranch property), looked at natural carbon storage areas and worked to understand geological factors and alluvial flows. Together, and with the aid of a landscape design team, they came up with a vision for trees in rows—like often seen in places such as Montepulciano, Italy—cover crops and for vines to be planted in such a way that follows more of the contour of the landscape rather than in neat, straight rows.
With this vision you follow the concept of the principals of a living body where the perimeter is the membrane, in-row hedging is the spine, water is at the heart, the forest are the lungs, the brush/tree systems are the vertebrae, the mycorrhizal are the blood vessels and the soils and cover crops are the skin.
She said they have a lot of work to do, but it starts with “picking up a shovel.”
Working with the Land at CHANDON
Over at CHANDON, the Yountville winery has already taken several steps towards regenerative and it has left several large swaths of each of its vineyard sites as natural forest land. The impetus to work more with the land started after the Atlas Fire in 2017, which affected some of its sites.
“It was a moment to recover and rethink our farming towards resilience in the vineyard,” said Carlos Danti, the winegrowing director at CHANDON California.
One of the first things they did was remove the use of herbicides and worked on composting. They brought in more crop diversity to the soils, converted to no tillage and started sheep grazing (2,400 acres were grazed by sheep, good for fertilizer, weed control and soil compaction). They also did cover crop rotations with plants to attract pollinators and also conducted hedgerow planting and riparian area restoration with the planting of 500 oaks and 3,000 linear feet of hedgerows. Additionally, they reduced the use of other pesticide chemicals by utilizing barn owls for pest control and dispersing pheromone sprays with drones to detract vine mealybugs. To further increase biodiversity they installed beehives and vegetable gardens.
They also acquired two electric tractors and installed a solar array.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
+1 805-636-3329
email us here
Visit us on social media:
Facebook
LinkedIn
Instagram
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the “Circle of Sustainers” award program as a way to recognize guest’s support of the sustainable winery. The tasting fees from each selected guest’s experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
📷 @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry