Tom Hyland | Forbes
According toย Regeneration International, regenerative agriculture describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle. (Note: the company states that while there are different definitions of regenerative agriculture, they believe their definition is โthe primary one.โ)
Recently Moรซt Hennessy, the giant French beverage firm, organized an event that addressed regenerative agriculture in terms of work done by farmers, scientists and researchers to improving the soil and the environment; these labors result in healthier foods and wines.
The event, called World Living Soils Forum, was held in Napa Valley, California and Arles, France where numerous specialists in this field spoke about their research and work in this field. I was able to view a video of speakers in Napa, and found their comments fascinating.
Moderating this seminar was David Pearson, CEO of Joseph Phelps Vineyards in St. Helena in Napa Valley. The Phelps winery, founded in 1973, has been for several decades among the areaโs finest producers, most famously with Cabernet Sauvignon, especially as expressed as the primary varietal in their most iconic wine, Insignia. A few years ago, Moรซt Hennessy purchased the winery, and today Phelps continues its remarkable heritage as one of Napa Valleyโs classiest and more respected estates.
Pearson has seen to it that the winery is one of the leaders in Napa Valley regarding regenerative agriculture; sheep graze in their estate vineyards, providing benefits such as natural fertilizer as well as eating weeds in the vineyards that reduce the need for chemical or natural weeding.
One of the key topics at this seminar was how the wine industry can use regenerative agriculture. Cristina Lazcano, a professor at UC Davis, commented on this, stating, โthe wine industry is well positioned to work on the big questions … thereโs this good understanding of the sense of place … and the connection of the land and the people and the crops and the environment and how they all influence each other. I donโt think that exists in many other commodities.โ
Adam Koeppel, CEO of Agrology, a company that provides research for farmers and growers on this subject, mentioned that consumers come to visit wineries to taste the fruits of the labor in the vineyards, unlike with other produce. โWe joke with our customers that no one is showing up at a corn tasting in the Midwest.โ He emphasized that โfor this industry (wine), the customers will actually want to come and do the factory tour effectively and see how the wine is made and will build an entire vacation around it.โ
Koeppel believes this is a huge benefit for wineries in leading the way for healthier vineyards. โWe can really lean into that and use it to our advantage as we advance the cause of regenerative agriculture, and take the opportunity to look at our ideas of where the movement should go and ensure that the public at large is following in the right direction.โ
Daphne Amory, a regenerative consultant, talked about living systems that continue to weave and and support each other and work together in reciprocal relationships. โWeโre beginning to understand whatโs below ground because weโve spent so much time looking above the ground,โ she declared.
Anna Brittain, executive director of Napa Green, a sustainable wine program that works with wineries in Napa Valley, talked about the necessary work for growers and producers. โItโs about building more and more self-regulating farm systems that need less and less human intervention.โ She commented that practicing regenerative agriculture is what she believes is the โplatinum level,โ and that, โit isnโt just about regenerating our ecosystems, itโs also about regenerating our social systems we have to take care of.โ
A second set of speakers also addressed the topic of living soils and regenerative farming. Judith Schwartz, an author from Vermont, who previously wrote about economics before turning her attention to soil. She questioned why nature had a value of zero, especially when compared to wealth. She sees soil as a very important topic. โFood can only be as healthy as the soil in which it is grown.โ
She mentioned how exciting is is to be a journalist and have people welcome her in to their world to talk about their work. โPeople want to tell you their stories (of how) theyโve improved their soil.โ She mentioned how things have changed since 2013 when she wrote her bookย Cows Save The Planet: and Other Improbable Ways of Restoring Soil to Heal the Earth. According to her, few people at that time were talking about soil, while today, the climate movement has become quite strong. โI think of regenerative agriculture as improving the soil … within nature, thereโs always disturbance … when we interact and create disturbance, it can be degenerative disturbance or regenerative disturbance.โ
Oliver English, CEO of Common Table Creative, discussed his multi-layered career, from chef to film maker; one of his most recent films, a documentary calledย Feeding Tomorrowย (now available on Apple TV, Amazon Prime and YouTube) tells the story of how food is treated in various ways around the earth, and how things have to change if more of the earthโs habitat is to be saved.
English decided at one point that filmmakers need to talk to more farmers about their work; he was very inspired by their vision. โWe need farmers to be celebrities.โ In his filmย Feeding Tomorrow, he did just that. โOur intention was to highlight the role of farmers in society that celebrate the restoration and regeneration that they are taking part of … connecting all of the amazing work thatโs being done on farms all over the world the last few years.โ For English, โitโs sharing stories that people relate to and connect to emotionally.โ
The third speaker on this panel was Jesse Smith, a director of Land Stewardship forย White Buffalo Land Trust, a company and movement that acts as a global hub for several issues, including regenerative agriculture, ecological monitoring and enterprise development.
A native of Santa Barbara, California, Smith had an upfront and personal introduction to how specific areas are connected with particular foods when his wife and he drove through Bordeaux and parts of France when he worked there. โEvery little town, every little region based off of their wine or their bread or their cheese had their own little unique expression of culture.โ He compared that with driving through California where in his words, โfrom Sacramento to San Diego, there was some beauty, but there wasnโt this uniqueness about every single place.โ
Smith wanted that same experience he saw in France so in the early part of the 2010s, he and others started a farm called Regenerative Earth Farms; here they made organic artisan cheeses, raised heritage breed pigs, managed fruit orchards and started an organic garden. White Buffalo does a lot of things, including producing foodstuffs that he is proud of. โWhat weโre addressing through our education and training programs in raising the ecological literacy of the community.โ
Letโs give the final words to English about the positive work that has resulted because of regenerative agriculture. โThe most flavorful fruits and vegetables come from the healthiest soils, come from the most biodiverse regenerative farms, so if weโre talking about food, letโs talk about flavors, letโs talk about nutrient density, letโs talk about human health, and letโs talk about this movement being fun.
โItโs through the food that we eat, through the food we support (that) we are participants in the stewardship of the planet.โ
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more atย https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
Californiaโs wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: ๐ Environmental stewardship
๐ Being a responsible employer and community member
๐ Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
๐ณ๏ธ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the โCircle of Sustainersโ award program as a way to recognize guestโs support of the sustainable winery. The tasting fees from each selected guestโs experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
๐ท @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole โ โFlower of the sunโ โ is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. Thatโs why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Letโs tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Greenโs critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planetโs environmental giving platform.
We are grateful to 1% For The Planetโs dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
๐@sterlingvineyards for Innovative Wine Tourism Experiences
๐ @chandonusa for Sustainable Wine Tourism Practices
๐ @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry
JOIN US for an inspiring two-day deep dive into regenerative viticulture, designed to equip growers with practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes.
November 18, 2025 @opusonewinery
November 19, 2025 @bedrockwines
This event is for anyone interested in growing their leadership.
๐๏ธ Ticket link in bio.
#regenerativefarming #regenerativeag #winebusiness #vineyard #climateaction #climatesmart #soilhealth #regenerativeviticulture
Congratulations @ilsleyvineyards on achieving @napagreen Vineyard Certification!
With four generations farming over six decades and over 100 years of history in the Napa Valley, the Ilsley family is committed to elevating their vineyard and farming practices. The Napa Green Vineyard Certification aligns with this whole property approach to farming, encompassing the full agroecosystem โ from what is happening underground in the soil, to what is happening in the atmosphere, to how this impacts the broader community.
Thank you for being regenerative farming leaders!
#regenerativeag #regenerativefarming #wineindustry #sustainablewine #climatesmart #napavalleywine #napavalley #landstewardship #winebusiness