Kelly J. Hayes | WineInk
“Everything we put into the soil goes into the vine. Then it goes into the grape. And then into the wines and yes, then into our bodies, no? The line is direct,” said Jean-François Ott as he precisely explained why the three estates of his family-owned Domaines Ott wines in the Provence and Bandol regions of France are farmed organically.
It may seem obvious, but much of the time we don’t consider that direct connection between the source of our wines and what we ultimately consume. In wine, we may often talk about how soil and terroir affect the taste of our wines but what may be lost is how that soil, the earth itself, is treated by those who make the wines.
There is no better time to reflect on that connection than Earth Day.
A NEW DAY
There was a time, not that long ago, when wineries, especially large industrial ones, were producing bulk wines farmed exclusively for immediate profit. Using chemicals to tame the elements of nature that were unfriendly or cumbersome in wine production was just the way business was done. But there were always outliers, those who understood that the value and the future of wine is predicated on how the vineyards are treated.
In Europe there are many small, family-owned wineries that have long practiced organic and biodynamic farming, caring as much for the earth — the source of their wines and livelihoods — as they did the wines themselves. And while the domestic wine industry may have been slower to adapt, a culture of sustainability has been embraced by many wineries to reflect the need to be cognizant of the entire winery ecosystem.
SPOTTSWOODE’S STEWARDSHIP
“Earth Day is more important than ever,” said Beth Novak Milliken, president and CEO of St. Helena, California-based Spottswoode winery. “When you consider the challenges to the environment, the world has to act. We all have an obligation to lead by example.”
Novak Milliken presides over a winery that is not only recognized as producer of some of the Napa Valley’s finest Cabernet Sauvignon, but has also been an acknowledged leader in environmental awareness for close to four decades now.
“Actually, it was our then-winemaker Tony Soter who first recommended the concept of making our vineyards organic to my mother,” she said of the a-ha moment that has influenced Spottswoode Winery since 1985, when they first began to farm organically. “There hasn’t been a chemical or pesticide used in our vineyards since then,” she says with pride.
While Spottswoode’s focus is on the production of the highest quality Cabernet Sauvignon and Sauvignon Blanc, the mission has also been about creating a business model that is as sustainable for the land as it is for the bottom line. Today the 46-acre property is certified as both organic (California Certified Organic Farmers-CCOF) and biodynamic (Demeter).
“We hope to build resiliency into our vineyards systemically,” Novak Milliken says, “to build a holistic, healthy system that will carry forward to future generations.”
And that mission relies on innovations in both the vineyard and the winery.
“In the vineyard there are bird boxes and insectaries to help create biodiversity. We have four cashmere goats and some pigs that are really more like pets,” she laughed. “The goal is to bring a life force to the vineyard.”
There are also trellising systems and vine spacing decisions that make the vineyards more efficient and less reliant on intervention.
At the winery, the power is supplied almost entirely by solar panels and there is new equipment that reduces the amount of water used in the production process. “Winemaking requires water but we keep a close eye on usage and monitor all of our wells. And we share that information.”
“While I’m not sure that you can taste two wines side by side, one that is organic and one that is not, and pick the organic wine, I do believe it makes a difference in what is in the glass,” Novak Milliken insists. “I can’t even begin to consider not farming and making wines this way.”
“I’m an optimist,” Novak Milliken says about the state of sustainability in the Napa Valley, noting the upcoming Napa Green Vineyard designation that is about to be launched. “Strides are being made; we would love to see more wineries going organic. We want to be an inspiration to others.”
BOUCHAINE’S MISSION
“So much of what we do is about leaving the land in a better place for future generations. We live and breathe grapes and wine — but we also live on this dirt, breathe this air, and drink this water,” said Chris Kajani, winemaker and general manager of Bouchaine Vineyards, on the mission of the Napa, California, winery that she manages.
In 1970 when Earth Day was first launched, the idea of “sustainability” was foreign to most industries, including winemaking. But 51 years later, the word has become a mantra for wine producers.
“Nobody wants to be spraying Roundup or chemicals in their vineyards anymore,” Kajani said. “But there is so much more to sustainability than just not using chemicals. It comes in layers, really — there is water use and erosion control, how you plant cover crops between the vines, how you manage birds or pests.”
Real sustainability reflects a holistic view of how to support the land that supports the winery as well as the land around it.
Bouchaine’s location at the bottom end of the Carneros region of the Napa Valley means that they are the last stop before the San Pablo Bay for all of the water that flows through the valley. “It’s really important that we are concerned with soil erosion, so we don’t put things into the bay that will affect the fish.” To support that effort, Bouchaine became a Fish Friendly Farming-certified vineyard in 2004, a step that confirmed their commitment to the local environment.
There are a whole host of actions that Bouchaine has taken to create a sustainable ecosystem. They have planted cover crops such as beans, clover, oats, barley, peas, vetch and rye between the rows of vines to prevent soil erosion and to add organic matter that sustains the healthy balance. Natural waterways have been improved to allow proper drainage and flow. Raptors are brought into the vineyard to naturally deal with birds and rodents. And pests are managed by using pheromone traps to disrupt the mating rituals of bugs naturally.
“We are dedicated to leaving a gentle imprint, so that this land can be enjoyed for generations,” Kajani said about the programs they implement.
In the world of wine, every day is Earth Day.
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the “Circle of Sustainers” award program as a way to recognize guest’s support of the sustainable winery. The tasting fees from each selected guest’s experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
📷 @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry