Pam Strayer | The Tasting Panel
On the opening day of sustainable winegrowing organization Napa Green’s RISE Climate & Wine Symposium in St. Helena, California, in April, keynote speaker Jancis Robinson talked about her visit to a glass factory and bemoaned heavyweight bottles. Across the street at Beringer Vineyards, Domaine Carneros CEO Remi Cohen led a workshop on how to build self-sufficient energy systems known as microgrids. And over at Charles Krug, electric-tractor maker Solectrac staged a tractor-charging demo.
The next day, renowned groundwaterdepletion expert Jay Famiglietti talked about how California’s groundwater depletion accelerated at a rate of 31 % over the past two years of drought.
Two weeks later, Oregon regenerativeagriculture authority Mimi Casteel brought down the house with an inspirational speech about the need to think more holistically about production, for instance by considering hydrology cycles every bit as much as carbon.
Part teach-in and part call to action, RISE (risegreen.org) is only in its second year but has already become a hub for those seeking intelligent solutions to the challenges of warming temperatures, wildfire smoke, and other environmental impacts. The name stands for Resilience, Innovation, Sustainability, and Empowerment.
“Beyond the fires, the biggest climate-change impacts are drought and [the] increasing frequency and intensity of high-heat days. There is also rising pest pressure … [plus] there’s the cost of the smoke taint in 2020, with most people only making [no more than] 20% of their vintage. There [are] also the impacts of climate change in terms of rising rates of ecodepression among youth,” said Anna Brittain, executive director of Napa Green, who co-founded RISE with Martin Reyes, MW, in 2022.
She advocates for a broader definition of sustainability that goes beyond focusing on the environment. “All too often, sustainability is simply equated with environmental stewardship, but in fact sustainability rests on three pillars: people, planet, and prosperity,” Brittain said by way of defining the standards for Napa Green’s certification program, which cover six areas that each merited a half-day of programming at RISE: energy efficiency and savings; water efficiency and savings; waste prevention and supply chain; proactive farming, soil health, and biodiversity; social justice, diversity, and inclusion; and climate action and regenerative agriculture.
As a world-class wine region, Napa is uniquely positioned to be a leader in climate resilience, Brittain explained in a promotional video for RISE. “We have market sway because of the sexiness and the spotlight that is on Napa County and the Napa Valley. Our commitment to sustainability sets a standard that is recognized by the global wine industry … and the marketplace.”
The uniquely structured event included a wide variety of gatherings, from speeches by big names to more intimate talks about adopting new technologies or practices to demonstrations by local specialists. This enabled attendees to pick and choose, as at a buffet: They could dip into an event and not have to take several days away from their day job, or they could take a deep dive for a rich experience. Either way, a key goal was to help attendees develop relationships that extend over time to deepen learning and grow knowledge networks.
“We bring in the doers and the thinkers and bring them together to bridge the gap that is sometimes lost between the research and the implementation,” said Ben Mackie, Napa Green’s vineyard program manager. “And sometimes those conversations can bring people beyond their comfort level. … That’s really where people are most likely to learn and grow.”
Each day featured a marquee address, hands-on workshops, and more along with a vendor fair representing the latest technology in support of the day’s theme. After the sessions, there was a free lunch to encourage more connection and collaboration. Attending in person enables more social interaction and community building, organizers noted; that said, videos of the talks are posted online for anyone to view (napagreen.org/events-workshops).
For Martin Reyes, MW, that community building is both the root and the reinforcer of sustainability and change. “I initially thought, ‘Oh, gee, a lot of people are doing great work, let’s get them all together. Let’s get them talking …. Let’s not work in silos. Let’s break down barriers. That was the initial thing. And that’s still true,” Reyes said. “[But] I found the bigger power, the bigger strength of this is … the sense that we’re in this together-that we’re part of something larger …. What [fuels] us is the friendships and relationships that hadn’t been there before or had been more tenuous.”
Added Brittain, “RISE is that opportunity to leverage the platform that we have here … to bring together powerful voices from well beyond Napa County and to really spread our message and spread our leadership and help inspire others to achieve ever-higher levels of sustainability and climate action.”
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the “Circle of Sustainers” award program as a way to recognize guest’s support of the sustainable winery. The tasting fees from each selected guest’s experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
📷 @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry