For years, โsustainabilityโ has been the aspirational buzz word thrown around various industries, from lumber to ranching to viticulture, and well beyond. Recently, consecutive years of massively destructive wildfires and other natural disasters, as well as the furthering of our understanding of global climate change, have made it clear that it is no longer enough merely to sustain the status quo; if humankind is to continue to thrive in a world that appears each year to be increasingly impacted by global climate change, a transition toward practices that are truly regenerative must be undertaken.
Fortunately, a handful of key players in our regionโs world-renowned wine industry are leading the way in regenerative viticulture.
Many of the existing practices included under the โsustainableโ agriculture protocols are also required under the regenerative regimen, but fully regenerative practices are significantly more involved than anything previously undertaken on any sort of scale.
For many years, Napa Green has been a leader in facilitating sustainability certification for grape growers and vintners. Originally operating as a program under the auspices of the Napa Valley Vintners organization, Napa Green became an independently operated nonprofit in 2019, with a goal of continuing to grow its โcertified sustainableโ membership and further elevate the standards of responsible viticulture in Napa County.
More recently, Napa Green has begun transitioning participating member grape growers to its new Napa Green Vineyard Certification. The tag line for this new initiative is โRegenerating Carbon, Climate and Community.โ The โcommunityโ signifies that the certification checklist includes not just land practices, but also includes calls to action on many of the social issues that face todayโs diverse farm and farmworker communities. In fact, the organizationโs website includes the clear policy statement: โWe cannot have environmental or economic sustainability without social sustainability.โ
Ambitious goals, yes. And how much impact can one voluntary membership-based organization have? Napa Green acknowledges that the Napa Valley is only 30 miles long, producing only 4% of Californiaโs wine grapes and representing far less than 1% of the worldโs wine production. โWe recognize that our wine region cannot solve climate change or social inequities, but we have a powerful leadership platform. Our commitment to sustainability sets a standard that is recognized by the global wine industry, beverage sector, and beyond,โ the organization states on its website.
It is true that for such a small geographic area, Napaโs influence on the global wine markets is immense, and the direct implication is that if Napa can do it, then so can the wine industries in Sonoma County, the Columbia Valley, the Finger Lakes and wine growing regions around the United Statesโand the globe. By extension, if the wine industry can do it, then so can those who grow corn and soybeans, cattle ranchers, chicken farmers and all types of other agriculturalists. These efforts have to start somewhere, and Anna Brittain, executive director of Napa Green, believes that Napa County is that place.
โThis is a question of โif not here, where?โโ says Brittain. โNapa County can and should be the industry leader in sustainability and climate action, including regenerative farming. Our region and wines capture global attention, meaning our leadership can be an outsized force for change. If we can unify regional vintners and growers, we can serve as a force to transform the global wine industry. That is my ultimate goal.โ
The former Napa Green Land program, once the organizationโs main initiative to โenticeโ farmer and vintner buy-in on sustainable practices, eventually became a compliance requirement. As more and more growers embrace sustainable practices, the bar is being raised to include those practices that successfully begin to bridge the gap between sustainability and regeneration.
Napa Greenโs new benchmark, the Napa Green Certified Vineyard, is intended to encourage growers to continue their efforts and to embrace regenerative โcarbon farmingโ practices. To achieve Napa Greenโs new certification, growers must commit to implementing more than 100 practices organized under the following six elementsโsome of which are already a part of Napa Greenโs best practices for sustainability.
โข Element One: Social Equity, Justice and Inclusion
โข Element Two: Carbon Farm Plan and Regenerative Agriculture. (For an explanation of โcarbon farmingโ and the carbon sequestration potential of agricultural practices, we suggestย https://climatechange.ucdavis.edu/climate/definitions/carbon-sequestration.)
โข Element Three: Irrigation Assessments and Water Efficiency
โข Element Four: Tree/Forest Preservation and Enhancement
โข Element Five: Prohibited and Restricted Pesticide List
โข Element Six: Conservation Burning and Burn Alternatives
As of the end of 2021, 47 members had enrolled, committing to transition to the new Napa Green Vineyard Certification. These growers account for a total of over 6,450 acres of planted land, comprising nearly 15% of the vineyards in Napa County. This is a whole-property certification, and these early participating growers collectively manage over 15,000 acres of land, including forest and wooded areas. Brittain states that these numbers are โgreat news,โ but quickly adds that, of course, the goal is to add even more, as quickly as possible.
A small group of fast-acting members of the program expect to have their certifications in hand by the time this issue ofย Edible Marin & Wine Countryย hits the stands in March, including Oakvilleโs Opus One, St. Helenaโs Spottswoode and Clif Family, Rutherfordโs Sequoia Grove and Yountvilleโs Dominus. The other 42 producers are hot on their heels. Beginning with five producers who represent four separate AVAs bodes well for the program, and for Napa Greenโs overall ability to appeal to a diverse array of growers. As time goes by, the pressing need for everyone to do their unique part to combat not only global climate change but also rampant social inequities is becoming more and more pronounced, and Napa Green provides a framework and support for doing both.
โThe carbon farm plan, an essential part of the Napa Green certification, allows us to quantify the carbon we sequester through regenerative and dry farming, cover crops, appropriate cultivation and sheep grazing,โ explains Tod Mostero, director of viticulture and winemaking at Dominus. โThis provides credibility to our sustainable farming practices and holds us accountable.โ
โGlobal responsibility is a pillar of our vision at Opus One,โ says Nathalie Buckland, the superstar wineryโs director of viticulture. โVineyards are responsible for a significant percent of wine quality, so it is fitting that we focus on them to protect the environment and future of our children and our industry.โ
โThe new Napa Green Certification Program allows us to make a measurable impact,โ says Linzi Gay, general manager of Clif Family Winery and Farm. โClif Family was fully on board with the revamped program as it addresses so many critical issues in our industry including climate action, regenerative farming and social equity.โ
โWe have always supported the Napa Valley Vintners organization and Napa Green, and with Napa Green now putting forth such a dynamic and comprehensive certification that is very much aligned with our own ideologies, we wanted to very quickly support them and pursue the certification,โ says Aron Weinkauf, winemaker and vineyard manager at Spottswoode Estate Vineyard and Winery.
โWe also hope that many more will adopt it, and think that it will be a great thing for the entire Napa County, and wine industry.โ
Itโs true that Spottswoode has long been a leader in sustainable and regenerative practices. A quick glance at their web page under โOne Earthโ reveals a raft of certifications that signify the wineryโs commitment to everything from biodynamic practices to solar power to carbon sequestration and much, much more. โThe reality was that we have already been doing a lot of this anyway and for years now,โ Weinkauf says, adding โWhat Anna [Brittain] has done with the current program is quite impressive.โ
Not surprisingly, the incredible attention to detail and tremendous efforts necessary to meet the high standards set by Napa Green for this new vineyard certification are in no way inconsistent with what it takes to produce wines of the highest quality. Recently,ย Wine Spectatorย placed Dominus Cabernet Sauvignon 2018, with a score of 97, as the number one wine on their Top 100 list for 2021.ย Wine Advocateย and Jeb Dunnuck both gave the 2018 Spottswoode Estate Cabernet Sauvignon scores of 100 points. Opus Oneโs 2010 garnered 97 points from Antonio Galloni, who called the wine โflatout gorgeous.โ Sequoia Groveโs single-vineyard Cabernets average a lofty 4.5 star rating on Vivino, while Clif Familyโs organic farm has captured the attention ofย Martha Stewart, Oprahย and theย New York Times. The accolades awarded these five producers alone could fill volumes, making it clear that they sacrifice nothing in the way of quality on behalf of their commitment to regenerative practices and social equity.
As the old adage goes, the best time to plant a tree was 20 years ago, and the second-best time is today. As Wine Country vintners and grape growers look toward the future, and to handing off their legacies to the next generations, leaving the world a better place than when they found itโor, it must be acknowledged in the face of climate change, even a viable place to continue livingโseems to be for many the highest priority.
โLeading in sustainability is our duty, to forge a path of action toward the thriving environment we leave to our children,โ says Mostero. Gay agrees: โOur industry has been hit hard in the past five years with fires, drought and other climate impacts. We have to all work together to act now to help mitigate the impacts of climate change for future generations.โ
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more atย https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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๐ท Our last itinerary for Cheers to Climate Smart Wines and itโs a good one! Thank you @frankfamilyvineyards, @aubergedusoleil & @seaveyvineyard!
Follow this itinerary for a stunning day in Napa!
Book your tastings at @napagreen certified @chimneyrockwinery @etudewines and @domainecarneros and stay at the luxurious @carnerosresort for a day that will delight all of your senses!
#visitnapa #winetasting #winetastings #winelover #sustainablewine #wineandfood #winecountry #winecountryliving
If you missed last nightโs amazing climate smart wine tasting @klwines you can join us tonight Thursday, July 24 for another great lineup of @napagreen certified wineries @dominusestatewinery @chimneyrockwinery @domainecarneros and @beringervyds
You wonโt want to miss this! Ticket link in bio.
#winetasting #winetastings #climatesmartwine #sustainablewine #sustainablewinery
๐Phifer Pavitt Wines in Calistoga!
A gorgeous family winery & vineyard that goes above and beyond in climate smart practices and quality of wine! ๐ท
Canโt make it to Napa? Experience climate smart wines @klwines in downtown San Fransisco.
Join us Wednesday, July 23, 2025 to taste wines from @napagreen certified members @spottswoodewinery @pineridgewine @etudewines and @frankfamilyvineyards
You wonโt want to miss this! Ticket link in bio.
#winetasting #winetastings #climatesmartwine #sustainablewine #sustainablewinery
Come join us this week at @klwines!! Tickets can be found at the link in our bio. Cheers! ๐ท
๐ This one is a gem! Book your tastings at Napa Green Certifed @mummsparkling & @spottswoodewinery and enjoy a stay at the incredible @solageauberge!
Sustainability & Luxury truly make a great pairing. Cheers to Climate Smart Wines! ๐ท
๐๏ธ: @mvino1
โ ๏ธ Donโt sleep on this one! Get your $15 tickets to taste INCREDIBLE wines from @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery and many more at @klwines in San Francisco on July 23rd & 24th!
You know where to go โก๏ธ link in bio or www.napagreen.org. See you there! ๐ท
๐ฃ Calling all wine lovers! Weโre partnering with some amazing wineries, restaurants and resorts to celebrate Cheers to Climate Smart Wines Month and weโre giving away an incredible โExperience Napa Valley Dayโ to one lucky winner! ๐ท
The winner will receive:
โจA one-night stay at @solageauberge
โจWine tastings at @seaveyvineyard and @rutherfordhillwinery
โจA gift certificate to @charlies_nv
How to Enter:
1๏ธโฃ Make sure youโre following @napagreen & @visitnapavalley
2๏ธโฃ Like this post
3๏ธโฃ Tag your favorite wine lover in the comments.
๐ Bonus Entry: Share this post to your stories and tag us!
Giveaway ends Friday, July 18th. Winner will be announced here and contacted via DM by Monday, July 21st.
Legal Terms:
Must be 21+ and a legal resident of the U.S. to enter. Giveaway is not sponsored, endorsed or administered by Instagram. No purchase necessary to enter. Winner will be selected at random and must respond within 48 hours to claim the prize. Travel and additional expenses NOT included.
Good Luck! ๐ฅ
Sustainability is beautiful ๐ผ
Experience this wine tasting itenerary for yourself on your next trip Napa Valley! ๐ท
#sustainabletravel #winetasting #winetrip #napavalley #napawine #climatesmart #winelovers #cheers
Fairy tale like settings? Delicious, ethically & sustainably produced wines? Yes please! ๐ธ
#visitnapavalley #napavalley #fairytale #winetasting #sustainablewine #cheers #winelovers #winetrip #magicmoments
๐๏ธ: @mvino1
๐๏ธ$15 wine tasting with the winemakers!? Join us at @klwines in San Francisco July 23rd & 24th tasting @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery, @etudewines and many more from 4:00-6:00pm.
Pick up your tickets asap at the link in our bio!
โญ๏ธ Steal this itinerary!
Cheers to Climate Smart Wines Month is back this July and we couldnโt be more excited!
We have built some truly fabulous and sustainable experiences which you can find on www.napagreen.org and this year we have included hotels as well!
Tag us in your posts when you visit our amazing Napa Green Certified wineries so we can share your Green adventures!
Team Green is thoroughly enjoying visiting a few of our Napa Green Certified wineries today! ๐ฑ
Pictured here are the STUNNING new Sky Lofts at @rutherfordhillwinery. We strongly recommend a visit, itโs spectacular!
Wondering what this sign hung outside of the winery that you work at means? Want to be able to talk more about what it means to be @napagreen certified??
Join the Napa Green Ambassador training at Clos du Val on Wednesday, June 25 from 9-11 am to learn the answers and more.
Tickets are free but space is limited so reserve your spot from the Workshops & Events link in our bio.
#climateaction #napagreen #napagreencertified #climatesmartwinery #regenerativeag #regenerativefarming
๐ Do you want to learn more about what it means to be a Napa Green Certified Vineyard or Winery?
๐ Do you have new team members who still arenโt sure what that Napa Green Certified sign hanging out front actually means?
๐ Are you curious about this term thatโs suddenly popping up everywhere โ regenerative?
๐ Want to know what exactly does it mean to be climate smart?
Join us Wednesday, June 25, 2025 @closduval to learn how to talk about being @napapagreen certified.
Use the event link in our bio to register.
#climateaction #wineindustry #wineindustryleadership #climatesmart #sustainablewine #sustainablewinery #regenerativevineyard #regenerativeag