Napa Green
June 7-23, Napa, CA – The first four events of the Napa THRIVES symposium were an incredible success, with nearly 400 guests joining to share in action- and impact-oriented conversations around water and energy efficiency, waste prevention & green purchasing, cultivating biodiversity and partnering with nature in and around the vineyard. During the course of the events many industry leaders committed to Take Action.
Chimney Rock Winery will explore installing EV chargers and lightening more of their glass bottles. Pam Starr of Crocker & Starr is transitioning to Napa Green Vineyard, getting a “Distribution Uniformity” Assessment to maximize irrigation efficiency, and divesting from lenders/investors that support fossil fuels. Tonnellerie Berger & Fils will seek out more sustainable packaging for international barrel shipments, and facilitate a community initiative for local recycling and reuse of barrel packaging.
Highlights included New York Times Wine Critic, Eric Asimov, warning against “Pro-task-ination” – emphasizing that we cannot allow our many small, day-to-day tasks to become an excuse not to take serious, industry-leading action to drawdown emissions and build resilience. “Viticulture is symbolic far beyond other agriculture because of its visibility and emotional connection to the public,” noted Asimov. “Wine has the power to educate and persuade – it’s crucial to use this storytelling power.”
World-renowned climate advocate, Bill McKibben, founder of Third Act and 350.org, drove home the scale of the climate crisis and the unique opportunity the wine industry has to be brave and engage with “HNWIs” – the High-Net-Worth Individuals who visit and enjoy our exceptional wines. We must share the call to action, including divesting from banks and investments that support fossil fuels. McKibben observed, “The planet is way outside of its comfort zone, and so we also have to be far outside of our comfort zone.”
On June 21, Napa THRIVES will focus on Social Equity, Diversity, and Inclusion, with leaders and industry changemakers including Nikki Silvestri of Soil and Shadow, Philana Bouvier of Demeine Estates, Tonya Pitts, Sommelier and Wine & Food consultant, and Maryam Ahmed, co-founder of the Diversity in Wine Leadership Forum and founder of Maryam + Company.
“Saying social equity is just a part of sustainability is like saying rebar is just a part of a building,” says Martin Reyes, MW, co-founder of Napa THRIVES. “Taking care of our people is foundational to any grown-up discussion of sustainability and resilience. We require social sustainability to achieve rapid progress in our environmental and economic longevity.”
On June 23, Napa THRIVES will culminate in a fireworks event bringing it all home with Climate Action & Regenerative Agriculture. Climate scientist Dr. Drew Isaacs will lead a Marquee roundtable featuring Birgit Cameron of Patagonia Provisions, Jonathan Foley of Project Drawdown, and Kimberly Nicholas, sustainability scientist at Lund University and author of “Under the Sky We Make.” Kayalin Akens-Irby of Planet FWD will return and join a workshop on the process and benefits of greenhouse gas (GHG) emissions inventories. As Akens-Irby observed in her keynote on June 14, “The food and beverage industry as a whole makes up 30 to 40% of global emissions, which is a huge footprint. Wine itself is a much smaller percentage of that, but this industry also has an outsized opportunity to improve and to fight climate change. [We have to] orient our agricultural systems around fighting climate change as a core outcome of the products we grow.”
June 23rd’s Climate Action event will include bonus content, with two afternoon workshops – the first a discussion with the leaders of the Porto Protocol, an international industry climate action and education non-profit, and the second a deep dive into “The Future of Finance,” as requirements for Environmental Social Governance (ESG) action, reporting and transparency will soon be a requirement for ANY business, large or small, seeking a loan or investment.
Week Three Marquee Speakers: Nikki Silvestri, Founder and CEO, Soil and Shadow; Kimberly Nicholas, Sustainability Scientist, Lund University, and Author, Under the Sky We Make; Jonathan Foley, Executive Director, Project Drawdown; Birgit Cameron, Co-Founder and Head of Patagonia Provisions.
Week Three Industry Mentors: Philana Bouvier, President, Demeine Estates (Growing Diversity & Social Impact); Jim Duane, Winemaker, Seavey Vineyard (Regenerative Carbon Farming).
Week Three Moderators: Dr. Liz Thach, MW, Wine Writer, Educator, and Consultant; Dr. Andrew Isaacs, UC Berkeley Climate Scientist; Peter Marks, MW, Napa Valley Wine Academy; Kelli White, Sommelier and author Napa Valley, Then & Now.
Napa THRIVES Co-Founders: Anna Brittain & Martin Reyes MW
Learn More and Get Your Tickets Now at https://napathrives.org/
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the “Circle of Sustainers” award program as a way to recognize guest’s support of the sustainable winery. The tasting fees from each selected guest’s experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
📷 @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry