Pam Strayer | Wine Business Monthly
March 18 marked a landmark day in glass manufacturing’s arc toward climate neutral glass wine bottles. That was the date that Verallia, the world’s third largest glass manufacturer, lit its first all electric furnace, forging its path to lower carbon emissions glass. Electricity will come from renewable sources, said Verallia USA CEO Felix Lamolinerie.
Speaking at Napa Green’s workshop April 26 at Pine Ridge Vineyards, Lamolinerie said the electric furnace represents a breakthrough in the glass industry.
“To run an electric furnace [of this size] has never been done before. It’s the first time a glass manufacturer is doing this for glass containers and on a big scale furnace,” he said. “It’s a big challenge that we are very excited about …we’ll be able to cut our emissions by 60 percent.”
Smaller scale electric furnaces have been used for the pharmaceutical and perfume industry, he said. But in 2022, the company partnered with the Lille-based Fives Group, an international industrial engineering group, to create the larger scale technology. (See video).
“We did several years of R & D. We built the furnace. We lit it on March 18,” he said. “And now it’s starting to run. To control the glass bath with only electricity is actually technically very difficult to do…. And so we’ve been working on that for the last few years. We’re going to be learning and testing as we are launching this technology.”
Speaking in a company video, experts said it is able to produce more than 200 tons of glass per day. Fifty percent of Verallia’s glass production is still wine and sparkling wine bottles.
In addition to the all electric furnace in Cognac, Verallia will also be launching a new hybrid furnace that is 80 percent electric.
“We’re going to be launching them in Spain next year,” said Lamolinerie, who is based in the company’s USA offices in Fairfield. The company said that the hybrid furnace will reduce carbon emissions by 50 percent.
Renewable Energy Sources
The company uses only renewable energy to power its new electric furnace, Lamolinerie said.
“Another big challenge for us is to make sure that the electricity that we will use to power our plants is coming from low carbon energy. Right now we have Chile, Portugal and Spain that are already 100 percent renewable energy.”
The company recently signed an agreement for energy with Edison Energie to buy green energy from Italy, which includes a new photovoltaic system in Viterbo.
“Germany is known for using a lot of coal in order to power their plants, so we decided not to buy from the grid in this case. Instead we decided to do a partnership with an ultra wind farm that is going to power the energy for us for the next 10 years. And so this is really the idea to get consistent across the board and not just do an action at the level of our furnaces here.”
He continued, “We saw that this industry will have a hard time to survive in the next interesting 50 years and afterwards. We really had to say, ‘Okay, what are the things that we’re going to be doing to make sure that we won’t disrupt completely the way we produce glass?’ That’s really the beauty about volume.”
The vast improvement in lowering carbon emissions in an electric furnace powered glass plant makes imported French wine bottles less carbon intensive than domestic glass made in the U.S., he said.
“The vast majority of the carbon emissions come from the furnace, not the transport,” he said, adding that the company is working on ways to decarbonize transport as well. “We’re working with the shipping line to decrease emissions as well…We are working more and more on boats, and on electric trucks as well. And then we will do that as well to us from the port to the final delivery to the customer. We’d love to do hydrogen electric cars and trucks and all of that.”
Three Prong Approach: Lightweighting, Recycling and the Furnace
While Verallia’s new furnaces are the heavy hitter in reducing carbon emissions, they are just one component in the company’s plan to reduce carbon emissions by 46 percent from 2019 to 2030. Lightweighting and increasing the use of recycled glass are other key parts of the strategy.
The company’s lightweighting started 15 years ago, Lamolinerie said, and has matured over that period to offer a spectrum of products, including bottles for the toughest category of all–sparkling wines.
“We decided in the past to really focus on the entry level range, and then the midrange, and then the premium range (which is the Eagle range),” Lamolinerie said. In November, Verallia launched its lightest weight Bordelaise Air bottle. It weighs 300 grams.
Domaine Carneros Switches to Lighter Weight Sparkling Wine Bottle
This year, Domaine Carneros in Napa Valley announced it’s reducing its sparkling wine bottle weight from the standard 900 grams to 830 grams–that’s 9 percent lighter–using Verallia’s bottle.
Said Lamolinerie, “We have one factory in Champagne fully dedicated to champagne bottles. They’re making hundreds of millions every year. We have developed technologies and dedicated lines in our furnaces and lines that are doing only champagne.” Verallia also produces charmat bottles for Cava makers in Spain and Prosecco wineries in Italy.
Recycled Glass
The company is also focused on using more recycled glass, but Lamolinerie disputes one competitor’s claim of 100 percent recycled glass, pointing to well known obstacles in collecting cullet from waste streams.
Currently Verallia is using 56 percent recycled glass, on average, but that number varies with the type of glass. “If you look globally or exactly globally,” he said, “Flint is at 33 percent and green is at up to 90 percent. We are investing in a more optimal way to sort the cullet and be able to take any types of collecting and sorting.”
Fanning the Furnace’s New Flames
“The biggest disruption that is going to happen in our industry is the vast majority of the carbon emissions in the glass packaging that are coming from the furnace itself,” Lamolinerie said.
“Our purpose is to reimagine the system for the future…And I really believe it’s a full transformation. There’s a lot of disruption that needs to happen in terms of technology to be able to change the way we produce glass.”
“We’ll be happy to share more insights about what we’re learning about that because it’s really the beginning of the journey here,” he said.
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
@tressabores is a truly climate smart winery. They hold both the Napa Green Vineyard and Napa Green Winery Certifications, with a holistic focus on regenerative and organic farming.
In partnership with @napagreen, Tres Sabores launched the “Circle of Sustainers” award program as a way to recognize guest’s support of the sustainable winery. The tasting fees from each selected guest’s experience will be donated in their name to support ongoing sustainability efforts by Napa Green in the Valley.
Book your visit now for a truly unforgettable sustainable winery experience.
📷 @soilrainandhope @tressabores @buddsocial
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #winetasting #regenerativefarming #comeoveroctober
Congratulations to @fiordisolewines on achieving @napagreen Winery Certification. Fior di Sole – “Flower of the sun” – is a family-owned and operated wine company located in the heart of Napa Valley, producing exceptional quality wines from Napa and throughout California.
Fior Di Sole is committed to minimizing environmental impact and fostering a healthier planet for future generations. They provide comprehensive wine services, managing the entire process from concept creation, packaging design, winemaking, purchasing, compliance, quality assurance, and bottling, all while prioritizing sustainability.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen we believe that every purchasing decision is an opportunity to make a positive impact. That’s why we actively encourage our members to carefully consider their choices, especially when it comes to branded merchandise. We are proud to partner with our sponsor, @jonahmarketing, a company that shares our commitment to responsible and sustainable practices.
We invite all Napa Green members and businesses committed to sustainability to reach out to Jonah Marketing for a custom consultation to help you curate a selection of sustainable merchandise that not only aligns with your brand but also authentically communicates your unique sustainability story to your clients, partners, and employees.
Every piece of branded merchandise you choose tells a story about your organization. Let’s tell a sustainable story together.
#winebusiness #greenbusiness #sustainablebusiness #greenpurchasing #purchasingpower #wineindustry
@napagreen`s Executive Director @abrittain is speaking at @sustainabilityindrinks in London on Tuesday, October 21!
The event brings together industry leaders and policymakers to address sustainability challenges. Anna will join a panel on Labour Standards Across the Supply Chain.
#sustainablebusiness #sustainablewine #conference
Check out our incredible lineup of speakers who will be sharing practical strategies for building soil health, enhancing agroecosystem resilience, and producing exceptional quality grapes!
Join the two-day deep dive workshop, Growing Regenerative Viticulture, on November 18 and 19, 2025 @opusonewinery and @bedrockwines.
Open to @napagreen members and anyone interested in growing their regenerative leadership.
Ticket link in bio. This event will sell out so get your tickets soon!
#climateaction #regenerativeag #regenerativefarming #viticulture #wineindustry #soilhealth #workshop
Congratulations on achieving @napagreen Winery Certification to @camomiwinery, a family owned winery heartcrafting exceptional wines in the Napa Valley!
The @fiordisolewines facility, where they produce their wines, is not only water and energy efficient, they also maintain rigorous recycling standards. Beyond that, the bottling line is certified by @ccoforganic, ensuring that the production processes meet stringent organic standards.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness
@napagreen has been a proud @1percentftp Environmental Partner since 2020!
Businesses and individuals can support Napa Green’s critical work in climate action, regenerative carbon farming, and social equity within the wine industry through 1% For The Planet’s environmental giving platform.
We are grateful to 1% For The Planet’s dedication to brining businesses and environment organizations together to support people and the planet!
Thank you to our 1% For The Planet Business partners @spottswoodewinery @patagonia @anarchistwineco and @mp_egan39!
#climateaction #regenerativeag #climatesmart #nonprofit #onepercentfortheplanet #environmentalgiving #socialequity
Congratulations @bellaunionwine on achieving @napagreen Winery recertification!
Powered by @mcecleanenergy Deep Green 100% Renewable Energy, Bella Union believes in minimizing their environmental impact, maximizing care for their ecosystems, and making a difference in the lives of their employees and community.
Explore their beautiful tasting room, featuring an artist-in-residence program, and discover the passion and quality in every glass.
#sustainablewine #climatesmart #winetasting #napavalleywine #napavalley #winebusiness #sustainablewine #sustainablewinery
Congratulations to these @napagreen Certified Members for winning the @greatwinecapitals Napa Valley Regional Best of Wine Tourism Awards!
🌟@sterlingvineyards for Innovative Wine Tourism Experiences
🌟 @chandonusa for Sustainable Wine Tourism Practices
🌟 @cliffamily for Culinary Experiences
Thank you for your commitment to excellence and sustainability!
#visitnapa #visitnapavalley #winetasting #ecotourism #climatesmartwine #sustainablewine #sustainablewines #winecountry