Napa Green has a new milestone – the program is now 21 years old! This is an auspicious number and we want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action. The Napa Green Land program launched in 2004, and the complementary Napa Green Winery program launched in 2008, prompting Yvon Chouinard, founder of Patagonia, who spoke at the launch event, to observe, “I’ve been at this for 30 years and this is the best, most well-thought-out program I’ve ever seen.”
The Napa Valley Vintners (NVV) stewarded Napa Green for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Today we spotlight those leaders that joined the Napa Green Land program in the early years, from 2004-2008, committing to restore watershed health and prevent erosion. These same leaders then took the baton and transitioned to the new regenerative Napa Green Vineyard Certification, which launched in 2021. Here are just a few examples of how these members continue to build soil health, biodiversity, team engagement, vineyard resilience, and make the highest quality wines:
How it started…
In the early 2000s, the Napa River was declared by the EPA as impaired. In response, the NVV, in collaboration with more than 30 local environmental, community, and regulatory stakeholders, developed the Napa Green Land (NGL) program (est. 2004) with the goals to prevent erosion and improve the overall health of the Napa River watershed. Over time, these leading practices, facilitated by Fish Friendly Farming or the Napa RCD’s LandSmart program, were voluntarily implemented by forward thinking industry leaders.
In 2017, the San Francisco Bay Regional Water Board adopted vineyard Waste Discharge Requirements (WDR), making these land management and erosion control practices a regulatory requirement for vineyards >5 acres. Thanks to the broad adoption and success of these standards, the health of the Napa River watershed continues to improve and beavers and other wildlife have returned to the river and its tributaries.
How it’s going…
All things must grow and evolve. For over 16 years the original Napa Green Land program played a critical role in preventing erosion, improving the health of our watershed, and helping the Napa River begin to rebound. In 2020, what were long leading practices became a standard for being a good land manager. In 2021, Napa Green announced its new, next-level Napa Green Vineyard standards, focused on the critical issues of today and tomorrow – regenerative farming, climate action, and social stewardship. The new vineyard standards were designed by experts to provide a science-based climate action framework and regenerative roadmap custom-designed for viticulture. The standards include regenerative social practices, and plans for continuing improvement.
As part of the Napa Green Vineyard certification each member receives a customized Carbon Farm Plan that outlines opportunities to enhance soil health, increase biodiversity, create a more resilient agroecosystem, and drawdown carbon. Vineyards also receive an Irrigation Distribution Uniformity assessment, which helps members improve irrigation efficiency and performance. Members baseline and track soil health, water, energy, and fertilizer use, Scope 1 & 2 emissions, and carbon sequestration.
Shout out!
A huge thank you to the first cohort of Napa Green Land Certified (NGL) members, who paved the path for the leading practices and, without whom, the Napa Green Vineyard (NGV) program could not have evolved: Araujo Estate Wines, Beaulieu Vineyards, Beringer Vineyards, Boeschen Vineyards, Bouchaine Vineyards, Cain Vineyard and Winery, Cakebread Cellars, Charles Krug Winery, Clark-Claudon Vineyards, Clos Pegase Winery, Cuvaison Estate Wines, Duckhorn Wine Company, Eagle Eye Wines, Etude Wines, Frog’s Leap Winery, Hagafen Cellars, Hall Wines, Heitz Wine Cellars, Jericho Canyon Vineyard, Joseph Phelps Vineyards, Merryvale, Napa Valley Reserve, Nord Vineyards, Opus One Winery, Parry Cellars, Quintessa, Robert Mondavi Winery, Robert Sinskey Vineyards, Saintsbury, Schramsberg Estate Vineyards & Winery, Silverado Vineyards, Spottswoode Estate Vineyard and Winery, St. Supery Vineyards, Stags’ Leap Vineyard, Sterling Vineyards, Stony Hill Vineyard, Sutter Home Winery, Trefethen Vineyards, V. Sattui Vineyards, Volker Eisele Estate.
Napa Green is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates systematic soil to bottle certification for wineries and vineyards, and provides the resources, tools and connections to continuously level up leadership. In 2021, Napa Green was the first sustainable winegrowing program in the world to redevelop Vineyard certification standards to focus on climate action, regenerative carbon farming, and social equity. In 2022, Napa Green and community partners launched the first of its kind, six-event RISE Climate & Wine Symposium (formerly THRIVES) with over 65 leading speakers and 40 “Sustainable Services & Solutions” partners and sponsors.
The regional Napa Valley delegation for the Great Wine Capitals is now accepting nominations for the 2026 Best of Wine Tourism Regional Awards.
Don’t forget to submit your @napagreen certified winery for the Best of Sustainable Wine Tourism Practices!
Submission Deadline: September 1, 2025
#sustainablewine #ecotourism #sustainablewinery #climatesmartwine
Did you know that Napa Green is 21 years old? We want to celebrate and thank the community leaders who joined in from the beginning, and who have continued along the path of sustainability and climate action.
The @napavintners (NVV) stewarded @napagreen for its first fifteen years, and it is thanks to their vision and the leadership of these key founding members that Napa Green is still here to support growers and vintners in being the change in our community and industry.
Timeline: Napa Green Land was established in 2004. Napa Green Winery was established in 2008. The Land program ended in 2021, replaced by the new regenerative Napa Green Vineyard program.
#wineindustry #winebusiness #environmentalstewardship #climateaction #sustainablewine
What is Napa Green? Watch to find out! ⬆️
🎥 @robot_productions
#climateaction #regenerativeviticulture #regenerativeag #climatesmart #sustainablewine
That’s a wrap on Cheers to Climate Smart Wines, but you can continue to visit our amazing participating wineries to taste their delicious climate smart wines!
@spottswoodewinery
@mummsparkling
@phiferpavittwine
@domainecarneros
@etudewines
@chimneyrockwinery
@mvinowines
@pineridgewine
@chandonusa
@rutherfordhillwinery
@cliffamily
@tressabores
@beringervyds
@vsattui
@frankfamilyvineyards
@seaveyvineyard
Want more climate smart wines? Visit our website for a complete list of certified members and follow along for more itineraries.
#visitnapavalley #napavalleywines #climatesmartwines #sustainablewines #sustainablewinemaking #winetasting #ecotourism #climatesmart #wineindustry #sustainablewine
🍷 Our last itinerary for Cheers to Climate Smart Wines and it’s a good one! Thank you @frankfamilyvineyards, @aubergedusoleil & @seaveyvineyard!
Follow this itinerary for a stunning day in Napa!
Book your tastings at @napagreen certified @chimneyrockwinery @etudewines and @domainecarneros and stay at the luxurious @carnerosresort for a day that will delight all of your senses!
#visitnapa #winetasting #winetastings #winelover #sustainablewine #wineandfood #winecountry #winecountryliving
If you missed last night’s amazing climate smart wine tasting @klwines you can join us tonight Thursday, July 24 for another great lineup of @napagreen certified wineries @dominusestatewinery @chimneyrockwinery @domainecarneros and @beringervyds
You won’t want to miss this! Ticket link in bio.
#winetasting #winetastings #climatesmartwine #sustainablewine #sustainablewinery
📍Phifer Pavitt Wines in Calistoga!
A gorgeous family winery & vineyard that goes above and beyond in climate smart practices and quality of wine! 🍷
Can’t make it to Napa? Experience climate smart wines @klwines in downtown San Fransisco.
Join us Wednesday, July 23, 2025 to taste wines from @napagreen certified members @spottswoodewinery @pineridgewine @etudewines and @frankfamilyvineyards
You won’t want to miss this! Ticket link in bio.
#winetasting #winetastings #climatesmartwine #sustainablewine #sustainablewinery
Come join us this week at @klwines!! Tickets can be found at the link in our bio. Cheers! 🍷
😍 This one is a gem! Book your tastings at Napa Green Certifed @mummsparkling & @spottswoodewinery and enjoy a stay at the incredible @solageauberge!
Sustainability & Luxury truly make a great pairing. Cheers to Climate Smart Wines! 🍷
🎙️: @mvino1
⚠️ Don’t sleep on this one! Get your $15 tickets to taste INCREDIBLE wines from @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery and many more at @klwines in San Francisco on July 23rd & 24th!
You know where to go ➡️ link in bio or www.napagreen.org. See you there! 🍷
📣 Calling all wine lovers! We’re partnering with some amazing wineries, restaurants and resorts to celebrate Cheers to Climate Smart Wines Month and we’re giving away an incredible ‘Experience Napa Valley Day’ to one lucky winner! 🍷
The winner will receive:
✨A one-night stay at @solageauberge
✨Wine tastings at @seaveyvineyard and @rutherfordhillwinery
✨A gift certificate to @charlies_nv
How to Enter:
1️⃣ Make sure you’re following @napagreen & @visitnapavalley
2️⃣ Like this post
3️⃣ Tag your favorite wine lover in the comments.
🙌 Bonus Entry: Share this post to your stories and tag us!
Giveaway ends Friday, July 18th. Winner will be announced here and contacted via DM by Monday, July 21st.
Legal Terms:
Must be 21+ and a legal resident of the U.S. to enter. Giveaway is not sponsored, endorsed or administered by Instagram. No purchase necessary to enter. Winner will be selected at random and must respond within 48 hours to claim the prize. Travel and additional expenses NOT included.
Good Luck! 🥂
Sustainability is beautiful 🌼
Experience this wine tasting itenerary for yourself on your next trip Napa Valley! 🍷
#sustainabletravel #winetasting #winetrip #napavalley #napawine #climatesmart #winelovers #cheers
Fairy tale like settings? Delicious, ethically & sustainably produced wines? Yes please! 🌸
#visitnapavalley #napavalley #fairytale #winetasting #sustainablewine #cheers #winelovers #winetrip #magicmoments
🎞️: @mvino1
🎟️$15 wine tasting with the winemakers!? Join us at @klwines in San Francisco July 23rd & 24th tasting @spottswoodewinery, @dominusestatewinery, @chimneyrockwinery, @etudewines and many more from 4:00-6:00pm.
Pick up your tickets asap at the link in our bio!