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The aim of RISE is to motivate and support a more regenerative & resilient wine community, and leverage wine’s powerful platform to show what is possible.
NAPA, CA, UNITED STATES, May 21, 2025 /EINPresswire.com/ — The Napa Green nonprofit has delivered its third impactful RISE Climate & Wine Symposium, with 70 leading speakers from within and beyond the industry, from local to global. Across six half-day events, Anna Brittain, Napa Green’s Executive Director, inspired attendees with a rallying call, “RISE is about action. We are here to share the opportunities, resources, and support to commit to and implement leading practices.” Highlights of powerful insights and commitments from RISE:
RISE established that regenerative agriculture is our future. Chimney Rock Winemaker Elizabeth Vianna, noted, “Biodiversity feels good. It feels right.” Dr. Jonathan Lundgren, Director of Ecdysis Foundation, said, “For every management decision you make you should ask yourself, ‘Am I killing life or am I growing life?’…Farmers are meant to be stewards of life.” Caine Thompson, Managing Director of Robert Hall, shared, “We’ve had a seven percent increase in farming costs, but that’s been more than offset by improved yields and higher quality fruit.” Bedrock Wine Co. owner Morgan Twain-Peterson MW, revealed, “Tilled soil can absorb water at a rate of roughly half an inch per hour. Non-tilled soil can absorb 8-11 inches of water per hour.” Tommy Fenster, PhD candidate at UC Davis, said, “Our research shows the benefits of stacking regenerative practices even without being organic.”
To help accelerate the regenerative movement Napa Green and Thompson, who is also a Regenerative Viticulture Foundation board member, committed to launch the One Block Challenge in the North Bay later this year.
Chris Renfro, founder of The Two Eighty Project, noted, “Wine has the potential to show what diversity can look like in a bottle.” Jermaine Stone, creator of Wine and Hip Hop, said, “When you expand the narrative you expand the market…We have to attach wine to local cultures.” Steve Rasmussen, co-owner of Palisades Canyon, committed to connect with Renfro and explore the opportunity to create an inclusive community vineyard and mentorship space in Calistoga.
Sarah Unger, co-founder of Cultique, shared the concept of “New-stalgia” – a nostalgia for experiences you haven’t yet had, and noted, “The wine industry has the opportunity to create new-stalgia experiences.” Dom De Ville, Sustainability Director at The Wine Society, said, “We have to reframe the narrative of sustainability from sacrifice to joy. Joy drives behavior.” Christian Miller, Director of Research at Wine Market Council, emphasized, “The visibility of credible, easy to understand sustainability claims on the bottle and shelf is critical.” Randi Kronthal-Sacco, Senior Scholar at the NYU Stern Center for Sustainable Business, committed to work with Napa Green to do a consumer study specific to wine and spirits.
Renée Lertzman, climate psychologist and founder of Project InsideOut, shared a powerful quote, “It is hard to learn if you already know.” Brock Dolman, co-founder of the Occidental Arts & Ecology Center, played on words, saying, “We need an ego-system re-story-ation.” Finn Does, a youth climate activist and organizer, who at 19 has already led thousands of students, noted, “Tipping points start inside us.”
Dan Petroski, Massican winemaker and Napa Green Board Chair, told the audience, “I most importantly want to thank the Napa Green team…They are one of the most passionate teams in the Napa Valley. My ask of you is if you want to change the world, and you need help, please call them, lean on them, they want you to succeed. And together we will achieve the mission of a resilient and sustainable Napa Valley, and set a standard for our industry.”
The aim of Napa Green and RISE is to motivate and support a more regenerative and resilient regional wine community, and leverage wine’s powerful leadership platform to show what is possible and hasten the global transition to diverse, healthy farms and conscientious businesses. Learn more and access the RISE recordings and slides at napagreen.org (available by June 2). RISE will return in 2027.
“We have to care for and collaborate with nature, we have to care for and collaborate with each other, as if our lives depend on it. Because they do.” -Anna Brittain, Napa Green
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
Help us celebrate this historic milestone!!
100% of @napagreen’s Certified Vineyard members successfully phased out Roundup, setting a new standard for wine industry leadership.
Thank you to all of our members for your continued leadership and dedication to sustainability. Your choices impact meaningful change in our industry.
#climateaction #winebusiness #regenerativeag
What makes the #OneBlockChallenge so special? Hear from @regenerativeviticulture Co-Founder, @stephen_de_mirabeau!
The first informational session is next week so come with your questions. Learn more or get involved at the link in our bio.
#regenerativeag #regenerativeviticulture climateaction
@napagreen is a non-profit focused on climate action in the wine industry!
This #GivingTuesday consider donating any amount to support regenerative farming practices, sustainable wine production, and strengthening our community.
#climateaction #nonprofit
Happy Thanksgiving! We are so grateful for our incredible members and their teams, the community, our board, and all of the people who support climate action by drinking @napagreen certified wines!
Cheers! 🍂 🍁 🍃
#climateaction #nonprofit #wineindustry
Join us @beringervyds Hudson House on December 11th for wine and updates!
At the end of each year we like to bring together our team, members, and community to discuss some of the highlights from the past year, and what’s ahead in the new year.
➡️ Ticket link in bio.
#community #nonprofit #winetasting
What is regenerative viticulture and where do I even start?!?
Last week, @napagreen and @regenerativeviticulture launched the #OneBlockChallenge in Napa, creating an accessible pathway for growers to start with just one block, while providing support and mentorship for regenerative practices.
To hear the workshop recording from @chuckschembre or to learn more about the One Block Challenge or Napa Green Vineyard Certification, head to the links in our bio.
#climateaction #regenerativeag
@napagreen has a @candiddotorg GuideStar Gold Seal of Transparency, which shows our nonprofit’s commitment to accountability. It also let donors see insights into our organization and operation to make informed donation decisions!
Our valuable climate action work cannot happen without the support of our community, members, donors and sponsors!
Want to donate or make an impact in another way? Head to the link in our bio or reach out to connect.
#climateaction #nonprofit #nonprofitorganization
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
