Pam Strayer | The Tasting Panel
On the opening day of sustainable winegrowing organization Napa Green’s RISE Climate & Wine Symposium in St. Helena, California, in April, keynote speaker Jancis Robinson talked about her visit to a glass factory and bemoaned heavyweight bottles. Across the street at Beringer Vineyards, Domaine Carneros CEO Remi Cohen led a workshop on how to build self-sufficient energy systems known as microgrids. And over at Charles Krug, electric-tractor maker Solectrac staged a tractor-charging demo.
The next day, renowned groundwaterdepletion expert Jay Famiglietti talked about how California’s groundwater depletion accelerated at a rate of 31 % over the past two years of drought.
Two weeks later, Oregon regenerativeagriculture authority Mimi Casteel brought down the house with an inspirational speech about the need to think more holistically about production, for instance by considering hydrology cycles every bit as much as carbon.
Part teach-in and part call to action, RISE (risegreen.org) is only in its second year but has already become a hub for those seeking intelligent solutions to the challenges of warming temperatures, wildfire smoke, and other environmental impacts. The name stands for Resilience, Innovation, Sustainability, and Empowerment.
“Beyond the fires, the biggest climate-change impacts are drought and [the] increasing frequency and intensity of high-heat days. There is also rising pest pressure … [plus] there’s the cost of the smoke taint in 2020, with most people only making [no more than] 20% of their vintage. There [are] also the impacts of climate change in terms of rising rates of ecodepression among youth,” said Anna Brittain, executive director of Napa Green, who co-founded RISE with Martin Reyes, MW, in 2022.
She advocates for a broader definition of sustainability that goes beyond focusing on the environment. “All too often, sustainability is simply equated with environmental stewardship, but in fact sustainability rests on three pillars: people, planet, and prosperity,” Brittain said by way of defining the standards for Napa Green’s certification program, which cover six areas that each merited a half-day of programming at RISE: energy efficiency and savings; water efficiency and savings; waste prevention and supply chain; proactive farming, soil health, and biodiversity; social justice, diversity, and inclusion; and climate action and regenerative agriculture.
As a world-class wine region, Napa is uniquely positioned to be a leader in climate resilience, Brittain explained in a promotional video for RISE. “We have market sway because of the sexiness and the spotlight that is on Napa County and the Napa Valley. Our commitment to sustainability sets a standard that is recognized by the global wine industry … and the marketplace.”
The uniquely structured event included a wide variety of gatherings, from speeches by big names to more intimate talks about adopting new technologies or practices to demonstrations by local specialists. This enabled attendees to pick and choose, as at a buffet: They could dip into an event and not have to take several days away from their day job, or they could take a deep dive for a rich experience. Either way, a key goal was to help attendees develop relationships that extend over time to deepen learning and grow knowledge networks.
“We bring in the doers and the thinkers and bring them together to bridge the gap that is sometimes lost between the research and the implementation,” said Ben Mackie, Napa Green’s vineyard program manager. “And sometimes those conversations can bring people beyond their comfort level. … That’s really where people are most likely to learn and grow.”
Each day featured a marquee address, hands-on workshops, and more along with a vendor fair representing the latest technology in support of the day’s theme. After the sessions, there was a free lunch to encourage more connection and collaboration. Attending in person enables more social interaction and community building, organizers noted; that said, videos of the talks are posted online for anyone to view (napagreen.org/events-workshops).
For Martin Reyes, MW, that community building is both the root and the reinforcer of sustainability and change. “I initially thought, ‘Oh, gee, a lot of people are doing great work, let’s get them all together. Let’s get them talking …. Let’s not work in silos. Let’s break down barriers. That was the initial thing. And that’s still true,” Reyes said. “[But] I found the bigger power, the bigger strength of this is … the sense that we’re in this together-that we’re part of something larger …. What [fuels] us is the friendships and relationships that hadn’t been there before or had been more tenuous.”
Added Brittain, “RISE is that opportunity to leverage the platform that we have here … to bring together powerful voices from well beyond Napa County and to really spread our message and spread our leadership and help inspire others to achieve ever-higher levels of sustainability and climate action.”
About Napa Green: The Napa Green 501c3 is a global leader in sustainable winegrowing, setting the highest bar for sustainability and climate action in the wine industry. Napa Green facilitates whole system soil to bottle certification for wineries and vineyards, and provides the expertise, boots-on-the-ground support, and resources to continually improve. Learn more at https://napagreen.org/participating-members/.
Anna Brittain
Napa Green
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There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
Help us celebrate this historic milestone!!
100% of @napagreen’s Certified Vineyard members successfully phased out Roundup, setting a new standard for wine industry leadership.
Thank you to all of our members for your continued leadership and dedication to sustainability. Your choices impact meaningful change in our industry.
#climateaction #winebusiness #regenerativeag
What makes the #OneBlockChallenge so special? Hear from @regenerativeviticulture Co-Founder, @stephen_de_mirabeau!
The first informational session is next week so come with your questions. Learn more or get involved at the link in our bio.
#regenerativeag #regenerativeviticulture climateaction
@napagreen is a non-profit focused on climate action in the wine industry!
This #GivingTuesday consider donating any amount to support regenerative farming practices, sustainable wine production, and strengthening our community.
#climateaction #nonprofit
Happy Thanksgiving! We are so grateful for our incredible members and their teams, the community, our board, and all of the people who support climate action by drinking @napagreen certified wines!
Cheers! 🍂 🍁 🍃
#climateaction #nonprofit #wineindustry
Join us @beringervyds Hudson House on December 11th for wine and updates!
At the end of each year we like to bring together our team, members, and community to discuss some of the highlights from the past year, and what’s ahead in the new year.
➡️ Ticket link in bio.
#community #nonprofit #winetasting
What is regenerative viticulture and where do I even start?!?
Last week, @napagreen and @regenerativeviticulture launched the #OneBlockChallenge in Napa, creating an accessible pathway for growers to start with just one block, while providing support and mentorship for regenerative practices.
To hear the workshop recording from @chuckschembre or to learn more about the One Block Challenge or Napa Green Vineyard Certification, head to the links in our bio.
#climateaction #regenerativeag
@napagreen has a @candiddotorg GuideStar Gold Seal of Transparency, which shows our nonprofit’s commitment to accountability. It also let donors see insights into our organization and operation to make informed donation decisions!
Our valuable climate action work cannot happen without the support of our community, members, donors and sponsors!
Want to donate or make an impact in another way? Head to the link in our bio or reach out to connect.
#climateaction #nonprofit #nonprofitorganization
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley