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Adam Huss | Beyond Organic Wine Podcast
My guest for this episode is Elaine Chukan Brown.
Elaine is a writer, speaker, wine educator, and now author of the book The Wines of California. Elaine has been a contributor, columnist, editor, and/or wine reviewer for nearly every wine publication out there, and they co-founded the Diversity in Wine Leadership Forum, and have advised diversity initiatives in multiple countries.
In 2019, the Wine Industry Network named Elaine one of the Most Inspiring People in Wine. In 2020, they were awarded Wine Communicator of the Year in the world by IWSC and VinItaly, and they were named a Wine Industry Leader in the North American wine industry by Wine Business Monthly.
In 2021, The Hue Society created the Elaine Chukan Brown Award in Wine Education, awarded annually and named for Elaine in recognition of their work in education and their effort to help open the way for others’ success.
In 2022, Elaine was nominated for a James Beard Award in Journalism.
And this is just a short list of Elaine’s work, honors, and awards.
So it should be no surprise that their new book, The Wines of California, is a worthwhile read. But more than that, it presents an overlooked history of wine in the US, and makes it clear how deeply indebted those of us working in wine today are to innumerable unsung people… both past and present.
In some structural ways Elaine’s book gives you what you might expect from a book titled The Wines of California – a history of the wine industry here, regions and producers and grape varieties, and the current challenges we’re facing – but Elaine presents the substance that fills in that structure in such a holistic way, contextualizing each event within global and national currents, and telling this story from a perspective that includes all the participants in all of their complexities…so that I found fresh insights, deeper understanding of my own participation in this history, inspiration for action, and even, believe it or not, hope.
Don’t be fooled by the title. This is not a ponderous exercise in academic wine writing… this reads like a hot take, as well as helpful reference with up to the minute relevance. You might think of it as a People’s History of the Wines of California crossed with a progressive California wine travel guide. In our conversation we talk about the book of course, but it leads to some really important questions that transcend not only the book, but also wine. Elaine talks about how we are in the midst of a revolution, and I’m finding it really exciting to take this perspective into everything I’m doing with wine. I hope you do too.
A big thanks to Napa Green for sponsoring this episode. Don’t miss their RISE Climate & Wine Symposium.
I’m Adam Huss. I created the Organic Wine Podcast to ask hard questions and offer examples of people working on beautiful answers in wine.
I have been writing about wine since 2004, making wine since 2007, growing wine since 2012, running a commercial winery in Los Angeles since 2019, and producing and hosting the Organic Wine Podcast since 2019. In 2023 I renamed the podcast the Beyond Organic Wine podcast,
My wine journey has led me to reconnect with the magic and mystery of the natural world, and I hope the Beyond Organic Wine podcast helps reconnect you too.
There’s still time to register for the @napagreen and @regenerativeviticulture #OneBlockChallenge informational sessions!
Register for either session at the link in our bio:
December 9th from 9:00-10:00 am
December 11th from 9:00-10:00 am
#soilhealth #regenerativeviticulture
@napagreen and @regenerativeviticulture partnered to bring the #OneBlockChallenge to Napa County winegrowers!
Tomorrow is the first virtual informational and onboarding session, so bring your questions, curiosity and excitement and hop on zoom to learn more.
#climateaction #regenerativeviticulture
Help us celebrate this historic milestone!!
100% of @napagreen’s Certified Vineyard members successfully phased out Roundup, setting a new standard for wine industry leadership.
Thank you to all of our members for your continued leadership and dedication to sustainability. Your choices impact meaningful change in our industry.
#climateaction #winebusiness #regenerativeag
What makes the #OneBlockChallenge so special? Hear from @regenerativeviticulture Co-Founder, @stephen_de_mirabeau!
The first informational session is next week so come with your questions. Learn more or get involved at the link in our bio.
#regenerativeag #regenerativeviticulture climateaction
@napagreen is a non-profit focused on climate action in the wine industry!
This #GivingTuesday consider donating any amount to support regenerative farming practices, sustainable wine production, and strengthening our community.
#climateaction #nonprofit
Happy Thanksgiving! We are so grateful for our incredible members and their teams, the community, our board, and all of the people who support climate action by drinking @napagreen certified wines!
Cheers! 🍂 🍁 🍃
#climateaction #nonprofit #wineindustry
Join us @beringervyds Hudson House on December 11th for wine and updates!
At the end of each year we like to bring together our team, members, and community to discuss some of the highlights from the past year, and what’s ahead in the new year.
➡️ Ticket link in bio.
#community #nonprofit #winetasting
What is regenerative viticulture and where do I even start?!?
Last week, @napagreen and @regenerativeviticulture launched the #OneBlockChallenge in Napa, creating an accessible pathway for growers to start with just one block, while providing support and mentorship for regenerative practices.
To hear the workshop recording from @chuckschembre or to learn more about the One Block Challenge or Napa Green Vineyard Certification, head to the links in our bio.
#climateaction #regenerativeag
@napagreen has a @candiddotorg GuideStar Gold Seal of Transparency, which shows our nonprofit’s commitment to accountability. It also let donors see insights into our organization and operation to make informed donation decisions!
Our valuable climate action work cannot happen without the support of our community, members, donors and sponsors!
Want to donate or make an impact in another way? Head to the link in our bio or reach out to connect.
#climateaction #nonprofit #nonprofitorganization
Day 2 of our Growing Regenerative Viticulture event was amazing!
We learned about the onsite regenerative practices from @bedrockmorgan and @j_neustadt, heard the technical side of how these practices work from @chuckschembre, learned sampling techniques from @soilrainandhope, and saw the data and insights from @sectormentor and @grape_cowboy.
Thanks to all who attended and to @bedrockwines for hosting!
➡️ To learn more about regenerative vineyard practices or to enroll in either the One Block Challenge or Napa Green Vineyard certification, head to the links in our bio.
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Today @napagreen and @regenerativeviticulture proudly launched the One Block Challenge in Napa, an initiative to encourage winegrowers to adopt regenerative viticulture practices on a manageable scale.
We heard from an incredible group of regenerative agriculture experts, practitioners, and leaders who shared valuable insights and success stories.
Thanks to our attendees, @opusonewinery for hosting, and our exceptional speakers: @chuckschembre @stephen_de_mirabeau @cainethompson @soilrainandhope @forrestellab and @hilarysgraves.
➡️ Visit the link in our bio to sign up for the One Block Challenge or learn more!
#regenerativeag #climateaction #vineyardmanagement #oneblockchallenge #napagreen #regenerativeviticulture #soilhealth #biodiversity #carbonfarming
Applications for the California Green Medal Sustainable Winegrowing Leadership Awards 2026 awards are now open!
California’s wine industry is a global leader in sustainable practices due to the dedication of its vineyards and wineries in setting high standards for: 🍇 Environmental stewardship
🍇 Being a responsible employer and community member
🍇 Implementing innovative and sustainable business practices
We invite you to apply for the California Green Medal Sustainable Winegrowing Leadership Awards to highlight your excellence!
Apply Now at greenmedal.org/apply.
#CAGreenMedal #SustainableWine #WineIndustry #Sustainability #SustainableWinegrowing
#CaliforniaGreenMedal #WineBusiness #Wine
What Do Consumers Ask Winemakers Most Often? Chimney Rock Has Some Answers
We love this @grapecollective conversation with @elizvianna, the Winemaker and GM @chimneyrockwinery!
#sustainablewine #winetasting #winebusiness #regenerativeag
We are thrilled to be nominated for the @napachamberofcommerce Community Benefit Organization of the Year!
🗳️ Cast your vote daily from now until November 21st. Link in bio!
#nonprofit #napavalley #chamberofcommerce
Congratulations to @phiferpavittwine on achieving both @napagreen Vineyard and Winery recertification!
Phifer Pavitt has mindfully cultivated a thriving ecosystem where every element - from insects and plants to earthly materials - serves a purpose and repurpose.
We invite you to book a tasting to explore their innovative Eco Barn, serene pollinator garden, and exemplary environmental stewardship practices. When you visit, you will discover wines that not only capture a sense of place but also embody a living testament to regenerative farming from soil to bottle.
#sustainablewine #climatesmart #napavalleywine #napavalley #winebusiness #sustainablewinery #wineindustry #sustainablebusiness #womenownedwinery #landstewardship #environmentalstewardship #regenerativeag
Congratulations to the 2025 @winebusinessmonthly Wine Industry Leaders!
We`re thrilled to see many of our members, partners, speakers, sponsors, and community leaders recognized for their innovative contributions and leadership in the wine industry!
Special thanks to @napavintners President and CEO, Linda Reiff, for championing environmental efforts in the Napa Valley wine industry by establishing the @napagreen program!
#winebusiness #wineindustry #environmentalstewardship #napavalleywine #napavalley
